Suunto partners with Columbia Threadneedle World Triathlon Leeds
Leading GPS sports watch manufacturer Suunto has today been confirmed as Official Timing Partner to the Columbia Threadneedle World Triathlon Leeds.
The partnership with the #EveryRoadtoRio event, which takes place on June 11 and 12 in the heart of Leeds, will provide Suunto with a powerful platform to amplify global awareness of the brand to an active audience.
Chris Tattersall, Country Marketing Manager UK for Suunto, commented: “Our passion is performance and our products inspire users to push their limits. As a multi-sport brand, our partnership of the Columbia Threadneedle World Triathlon Leeds means we’re partnering with an event sharing our performance values. We look forward to being part of the athletes’ success in Leeds.”
These sentiments were echoed by Tim Stemp, Managing Director of event organisers Lagardère Sports : Events UK who said: “We are delighted that Suunto have chosen to partner with the Columbia Threadneedle World Triathlon Leeds and we look forward to working closely with them in the coming months to unlock maximum value from the partnership.”
British Triathlon Chief Executive, Jack Buckner added: “It’s fantastic to welcome Suunto as Official Timing Partner. There’s a tremendous buzz about this event, and to see such a highly revered multi-sport brand joining the impressive family of sponsors adds to the prospect of this being a spectacular event for elite athletes, spectators, volunteers and thousands of amateur competitors.”
Leader of Leeds City Council Councillor Judith Blake said: “We are really pleased that the Columbia Threadneedle World Triathlon Leeds has attracted another leading global brand in Suunto as official timing partner. It is a measure of the anticipation and growing excitement around the Leeds event that such major companies want to be associated with what promises to be a fantastic weekend here in June which will showcase Leeds to the world.”
The Columbia Threadneedle World Triathlon Leeds, as part of UK Sport’s National Lottery funded #EveryRoadtoRio series, will offer the final opportunity to see Britain’s leading triathletes compete on home soil before they head to Rio. Amateur athletes will also be able to compete on the same course, in front of the same crowds as their triathlon heroes. A limited amount of Sprint and Beginner entries are still available via http://leeds.triathlon.org.
To find out more about the Columbia Threadneedle World Triathlon Leeds, visit the official event website: leeds.triathlon.org
Also see this short video featuring GB triathletes Alistair and Jonathan Brownlee, Non Stanford and Vicky Holland: http://leeds.triathlon.org/event_info/
Notes to editors
Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe.
Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor and Mavic.
About British Triathlon
British Triathlon is the Governing Body for the sport in Great Britain. It is responsible for raising the profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic & Paralympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances. Visit www.britishtriathlon.org for more information.
Visit www.britishtriathlonmedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information.
About Leeds City Council
Leeds City Council is the second-largest local authority in England, serving a population of approximately 800,000 people. Leeds has a very proud sporting heritage and the council is committed to encouraging sport as a way of promoting the city and healthy lifestyles, as shown by the success of the 2014 Tour de France Grand Départ as well as hosting sell-out matches in the 2013 Rugby League World Cup and successful matches in the Rugby World Cup 2015. The council works with the city’s three universities, national governing bodies and key partners to develop sport from grassroots to elite level. Visit www.leeds.gov.uk for more information.
About the International Triathlon Union (ITU)
The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines including Duathlon, Aquathlon, CrossTriathlon and Winter Triathlon.
ITU was founded in 1989 at the first ITU Congress in Avignon, France. It has maintained its headquarters in Vancouver, Canada since then and also has offices in Lausanne, Switzerland and Madrid,Spain. It now has over 167 affiliated National Federations on five continents and is the youngest International Federation in the Olympic Games. Triathlon was awarded Olympic Games status in 1994 and made its Olympic debut in Sydney 2000.
Triathlon is also featured in the Asian Games, Pan American Games and Commonwealth Games. Paratriathlon was accepted into the Paralympic Games in2010 and will make its Paralympic debut in Rio 2016. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level.
For more information, visit: www.triathlon.org
About UK Sport
UK Sport is the nation’s high performance sports agency responsible for the strategic investment of National Lottery and Exchequer funding into Olympic and Paralympic sports and bringing major sporting events to the UK.
Columbia Threadneedle World Triathlon Leeds is part of UK Sport’s #EveryRoadtoRio events series, which will feature over 30 world class sports events the length and breadth of the UK, with over 900,000 tickets available to the British public to support their athletes.
This ambitious National Lottery funded programme will support British athletes’ preparation and qualification for Rio 2016, with up to 95 direct and over 300 indirect qualification spots available, while generating economic impact for host cities and regions of over £37 million. Upcoming events include the European Wheelchair Basketball Championships in Worcester in August and the Taekwondo Grand Prix in Manchester in October.
Throughout the #EveryRoadtoRio series UK Sport will be promoting exclusive ticket offers, opportunities to meet the athletes and get privileged behind the scenes access to events. Sign up now at www.uksport.gov.uk/events
About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
About Columbia Threadneedle Investments
Columbia Threadneedle Investments is a leading global asset management group that provides a broad range of actively managed investment strategies and solutions for individual, institutional and corporate clients around the world. With more than 2000 people including over 450 investment professionals based in North America, Europe and Asia, we manage £323 billion1 of assets across developed and emerging market equities, fixed income, asset allocation solutions and alternatives.
Our priority is the investment success of our clients. We aim to deliver the investment outcomes our clients expect through an investment approach that is team-based, performance-driven and risk-aware.
Columbia Threadneedle Investments started its successful relationship with the ITU World Series in 2013 and has since become global financial services sponsor.
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All figures as at 30 June 2015. 1 Source: Ameriprise Financial Q2 2015 earnings release. Past performance is not a guide to future performance. The value of investments and any income is not guaranteed and can go down as well as up and may be affected by exchange rate fluctuations. This means that an investor may not get back the amount invested. This material is for information only and does not constitute an offer or solicitation of an order to buy or sell any securities or other financial instruments, or to provide investment advice or services. Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies.