Road safety campaign advises people to ‘Be Seen’ on dark nights

A campaign to make sure people stay safe as the darker nights set in is launching this week.

West Yorkshire Safer Roads Delivery Group are reminding people that the best way for people to ‘Be Seen’ by drivers on dull dark days is to wear something fluorescent, or reflective.

The best things to wear to ensure you are seen are armbands, sashes or belts that are both reflective and fluorescent as they are 3 times more effective than something white.

Parents with very young children should attach something reflective and fluorescent to their children’s buggies. For older children, many stores sell winter coats, jackets and trainers with reflective strips attached. Adult pedestrians, cyclists and riders can also help make themselves be seen by wearing hi-viz aids, available from many motor accessory, outdoor or on-line shops. As part of the campaign Capital 105 Radio will be running adverts reminding people how they can keep safe and be seen now the nights are getting darker.

Councillor Richard Lewis, Leeds City Council executive board member for development and the economy said:

"It would be a great idea for everybody to wear something bright and take extra care when on the road to reduce the number of people injured. Drivers should also remember to use dipped headlights to see and be seen by other road users, to check tyres and that car windows are clear of condensation or ice.”

As part of the campaign Leeds Road Safety Team will also be reminding parents and children to be seen in the dark, , by sending schools posters and information fliers, and also encouraging schools to run activities during Brake Road Safety week. (19th – 25th November)

For more information on Being Safe and Being Seen, parents, carers and children can visit www.direct.gov.uk/talesoftheroad

Note to Editor:

1 West Yorkshire Safer Roads Delivery Group represents the road safety sections of the five local authorities and promotes road safety across West Yorkshire. (Leeds, Kirklees, Bradford, Calderdale and Wakefield.)

2 The campaign on Capital 105 FM Radio will run for 4 weeks throughout the day to coincide with the end of British Summer Time on 28th October.


For media enquiries, please contact;

Cat Milburn, Leeds City Council press office (0113) 247 4450

Email: Catherine.milburn@leeds.gov.uk