New logo launched to help Leeds celebrate Le Tour

Caption: The new Leeds cycling logo (above) and top image Leader of Leeds City Council Councillor Keith Wakefield (left) and Leeds City Council cycling champion Cllr Roger Harington (right) with a new banner showing the logo at Leeds Town Hall

A new brand to help promote cycling and the Tour de France Grand Départ in Leeds has been officially revealed today.

The brand and striking logo consisting of a silhouette of the Leeds skyline featuring some of the most recognisable buildings in the city and the slogan ‘Leeds – cycling starts here’ has been created by Leeds City Council to celebrate the city hosting the start of the world’s largest annual sporting event on Saturday 5 July.

The distinctive brand will appear around the city on banners and promotional dressing as Leeds gets ready for the Tour de France Grand Départ, and can also be used by businesses, schools and local communities to allow all parts of the city to prepare for and celebrate Le Tour.

The brand has been created to honour the hosting of the start of the Grand Départ, but will also be used in association with other cycling–related events and activities to be held specifically in Leeds before and after this summer.

The logo has been designed to sit alongside and complement both the official Tour de France Grand Départ branding and the ‘Cycle Yorkshire’ brand, which is focused on the long-term legacy of hosting the Tour de France across the whole of the county.

The Leeds logo uses the colour yellow which is synonymous with the Tour de France race leader’s iconic yellow jersey. It also features a special skyline silhouette featuring some of the city’s most famous buildings such as Leeds Town Hall, Leeds Civic Hall, Leeds Minster and the University of Leeds Parkinson Building. Also recognised are recent major additions to the city’s architecture in the forms of the new first direct arena and the Trinity Leeds shopping complex.

Leader of Leeds City Council Councillor Keith Wakefield said:

“With this brand we wanted to create something unique for Leeds to demonstrate the immense pride we feel as the start city for this year’s Tour de France. The Grand Départ is going to be like nothing the city has ever seen before and we want everyone in Leeds to be part of the excitement as we build up to July.

“The logo looks very distinctive and modern, with the skyline celebrating both the history of Leeds as well as its future, and we hope it will prove popular across the city for people to identify with around the Grand Départ and other cycling events and activities to come.”

For more information on how to access the ‘Leeds – cycling starts here’ branding and logo, email granddepartleeds@leeds.gov.uk.

For the latest information on the Grand Départ visit www.yorkshire.com/le-tour-yorkshire or follow @letouryorkshire on Twitter.

Notes to editors:
The 2014 Tour de France begins in Leeds on Saturday 5 July, with stage one taking the riders 190kilometres to Harrogate.

Stage two on Sunday 6 July is 200km from York to Sheffield, while stage three on Monday 7 July is 159km from Cambridge to London.

It is estimated that 98 per cent of the population of Yorkshire will be within an hour of the route during its two days in the county, with the economic benefit expected to be in excess of £100m.


For media enquiries please contact:

Roger Boyde,

Leeds City Council press office,

Email: roger.boyde@leeds.gov.uk