New Kirkgate Market shopping app needs you
Caption: Leeds Kirkgate Market
Leeds City Council working with Leeds Beckett University is trialling an innovative new Click and Collect android app for the award winning Kirkgate Market.
As part of the trial, the market is looking to award successful shoppers with £20 every week in October to test the app out.
The ‘Click and Collect’ app is unlike traditional online shopping websites as it offers a 3D experience to customers, allowing them to walk around the Market, clicking on three different stalls and selecting their products. It will capture some of the excitement of shopping in Leeds Kirkgate market, such as its hustle and bustle and trader engagement.
A butcher, fishmonger and green grocers will be selling their goods and coming together to fulfil the orders for customers to pick up at the Kirkgate Market collection point.
The team is looking to recruit 100 members of the public to test the app themselves. They will be asked to shop using the app four times over four weeks and fill out a questionnaire after each shopping experience. In return, they will be awarded £20 to spend per shop during the trial.
The feedback from winning shoppers will shape the app in the future and show how and why this could enhance their shopping experience.
To take part, testers must have access to an android device and should apply via www.leedsmarketexperience.co.uk by Tuesday 30 September. The 100 successful applicants will be drawn and announced during an event at Kirkgate Market on Wednesday 1 October.
Councillor Richard Lewis, Leeds City Council executive board member with responsibility for transport and economy, said:
“The new app will allow Kirkgate Market to provide a better retailing experience and allow the market to compete in the online marketplace.
“Although the app is only at the trial stage at the moment, it will be interesting to hear comments and feedback from the 100 shoppers to see how and why this app could enhance their shopping experience. We are keen to bring Kirkgate Market into the 21st century.”
Professor Cathy Barnes, principal investigator of the project and director of the centre for retail excellence at Leeds Beckett, commented:
“There are two main reasons why we created the app. One is that more people are now shopping online and convenience is becoming a big issue. If we’re not careful, markets and small independent traders will be left behind.
“The second is that a key driver for shoppers is that produce should be locally, and ethically, sourced, fresh, and available in flexible portion sizes. Kirkgate Market already offers all these things but it is not currently very convenient. With the new app we plan to change this.”
Notes to editors:
Leeds Kirkgate Market has very recently been awarded a Trip Advisor Certificate of Excellence and was voted ‘Best Place to Visit 2014’ in the Leeds Independent Business Awards. It is home to 400 businesses within its indoor and open market and the Council has approved a multi-million pound refurbishment of the historic market halls due to commence early in 2015.
• Leeds Beckett University was previously Leeds Metropolitan University.
• Leeds Metropolitan University has over 28,000 students and just over 2,900 staff.
• The Vice Chancellor of Leeds Metropolitan University is Professor Susan Price and the Chancellor is Sir Bob Murray CBE.
• Leeds Metropolitan’s four faculties are: Arts, Environment and Technology, Business & Law, Health and Social Sciences, and Carnegie.
• Leeds Metropolitan University is the only university in the UK to have achieved both the Customer Service Excellence standard, Investors in People Gold and the RoSPA Gold medal.
• The Destination of Leavers in Higher Education (DLHE) showed that the proportion of Leeds Metropolitan 2012/13 graduates in work, further study or both six months after leaving university was 93.7%.
For further details please contact Carrie Braithwaite
Communications team at Leeds Beckett
0113 812 3022
Cat Lindley, Leeds City Council communications team
Tel: 0113 247 4450