Love Food Hate Waste

[Picture caption top] Charlotte Williams Leeds Children's Mayor enjoying a smoothie, [middle] crowds sampling free smoothies, [bottom] the Liquid Green Machine on Briggate 

The average household in Leeds wastes 104kg of food per year – that is the same as a new born baby elephant.

By simply reducing their food waste each home could save as much as £200 a year and help the environment to boot.

They are being asked to “do just one thing differently” and thus change a habit in the home to become more conscious of the way they deal with food.

Leeds City Council has teamed up the supermarket giant Asda to help change people’s attitudes here in Leeds. The city is just one of 10 across the whole UK chosen to focus on fighting food waste in 2014-16.

Kicking off the campaign the Liquid Green Machine rolls onto Briggate Thursday 28 August. From 10am until 3.30pm expert chefs are serving up healthy fruit and vegetable smoothies prepared from ingredients commonly wasted every day in homes across Leeds.

Councillor Mark Dobson, Leeds City Council's executive member for the environment, said:

“Leeds is fully behind the Love Food Hate Waste campaign. By making just small changes in your everyday routines you can save yourself money and help the environment.

“Come along on the day and see what you could create from the stuff you’d probably just be throwing in the bin. It could be the small change you make that makes a big difference to the environment.”

One thing residents could do differently is use a calculator and free app available at www.lovefoodhatewaste.com that can help work out portion sizes ensuring fewer leftovers.

Studies show 50 per cent of food that does in the bin has never been opened. Planning meals for the week can also help reduce food waste so only the ingredient for those are bought and nothing goes to waste.

Use up foods with the shortest use-by-dates first and when shopping check to see if fresh foods can be frozen in case you don’t get round to eating them within a week.

Best before dates are just for quality, so you can eat these foods after this date, but they may no longer be at their freshest. Use-by-dates are for safety so eat right up to the date or freeze for another time but avoid eating past it. Ignore display until and sell-by-dates – these are just for the shops and can be safely ignored.

Emma Marsh, Head of Love Food Hate Waste at WRAP, said: 

"We all have our own reasons for why food gets thrown away at home, so there isn't a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that's ending up in the bin and consider the one thing they might do differently to make sure that food gets tasted, not wasted

“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Asda have committed to working with us over the next two years in Leeds to make this a reality”

Chris Brown, senior director, sustainable business at Asda, said: 

“Asda is proud to support the Love Food Hate Waste ten cities campaign. As a company with strong Yorkshire heritage we are excited to be working on a project that will help the people of Leeds reduce their food waste and ultimately save them money. In addition to our national activity to help customers reduce food waste in Leeds, we will also be inviting Love Food Hate Waste representatives in to our stores to talk to customers and to give our Community Life Champions training so that we can continue to the deliver this important message.”

Until the campaign ends in March 2016, a variety of Love Food, Hate Waste promotions and activities will run across the city. You can for example, take part in community-based cookery skills and kitchen skills workshops. Visit www.leeds.gov.uk/LFHW and keep informed. Look out for #DoOneThingDifferently.


For further information please contact:

Dan Johnson on 0113 2474450 or daniel.johnson2@leeds.gov.uk

Editors notes:


1. WRAP works with businesses, individuals and communities to help them reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.

2. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.

3. More information on all of WRAP's programmes can be found on www.wrap.org.uk



1. Love Food Hate Waste is brought to you by WRAP and its work is underpinned by ground-breaking, evidence-based WRAP research

2. The most recent food waste figures available are for 2012 – these were published by WRAP in November 2013 and can be found here: http://www.wrap.org.uk/content/household-food-and-drink-waste-uk-2012

3. The average person in the UK could save £200 a year by not buying and then throwing away good food and drink. This rises to £470 for the average household and £700 for a family with children.

4. Throwing away good food and drink is responsible for the equivalent of 17mt of C02.

5. The campaign aims to help us all recognise the amount of food that we're throwing out and to demonstrate how by doing just one thing differently, we can dramatically reduce how much money we're wasting each and every week. For more information please visit www.lovefoodhatewaste.com


Love Food Hate Waste Community on Facebook

Free Love Food Hate waste App

6. WRAP is taking the Liquid Greens Machine to 10 cities in total across the UK to raise awareness of the issue, as well as helping people to make small changes but big savings. The '10 cities' are: Belfast, Birmingham, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool City Region, Newcastle, Nottingham and Sheffield with support from the major food retailers across the UK, including Asda, Central England Co-operative Ltd, Morrisons, Sainsbury's, Tesco, The Co-operative Food and M & S. Launch events will take place between July and September 2014 as part of a wider comprehensive Love Food Hate Waste campaign running in each city until March 2016.