29
July
2014
|
00:00
Europe/London

Champion launches online resource










[Picture caption] Lana Northey receiving her award from Right Honourable Jeremy Hunt Secretary of State for Health







The winner of a prestigious national competition has now launched the enterprise that helped her win.



Lana Northey of Leeds City Council has launched a web resource which helps businesses become more socially responsible after winning the Local Government Association (LGA) Challenge 2013 and claiming a £10,000 Bruce-Lockhart Scholarship.



Thanks to her win people can now visit www.csrplustoolkit.com to find out how businesses, public and third sector organisation can benefit from each other’s skills and resources.



The interactive e-brochure launched at this year's LGA annual conference held in Bournemouth. It is designed to give local councillors and officers the tools they need to promote localised corporate social responsibility (CSR) to businesses.



The e-brochure has three parts. Firstly, a business case for localised CSR. Secondly, exploration of approaches that create long-term partnerships are based on shared values and are investments for both business and community. Finally, a bank of successful case studies from small businesses to large multinationals.



Last year Lana won a closely fought contest between 10 of the leading lights in local government to be declared winner at the LGA annual conference in Manchester. She won over judges with her vision of local authorities promoting CSR to the specific needs of local communities.



Lana used her prize money to attend a CSR course learning from best practice in the USA and Europe attending international conferences in Seattle and Denmark. She also worked alongside leading businesses in the field such as Microsoft and Novo Nordisk a global healthcare company based in Denmark.



Lana Northey, commissioning officer for adult social care at Leeds City Council, said: 



“The LGA challenge has been career changing for me, incredibly challenging but really satisfying and I am grateful to Leeds City Council for being so supportive of me every step of the way.



“Over the past 12 months I’ve heard a lot about how important it is to make sure employees at every level are engaged in CSR. Third sector organisations told me how the most useful support from professionals involves using their professional skills. They would prefer to have an accountant looking over their financial set up rather than reading with children, or a marketing professional helping to develop a marketing strategy rather than painting a fence.



“I would like to say a very sincere thank you to all who have contributed to the development of the CSR plus toolkit. I am really grateful to the businesses and community organisations that opened their doors to me and shared their valuable experiences and insights.”



Tom Riordan, chief executive of Leeds City Council, said:



“As a council we are really proud of Lana for winning the Local Government Challenge and going on to develop this brilliant toolkit which will help businesses become more socially responsible.



“We look forward to seeing the toolkit in use, and no doubt as a council we can take some good advice from it too.”




ENDS







For media enquiries please contact:


Dan Johnson,


Leeds City Council press office, 


Tel 0113 247 5472


Email: daniel.johnson2@leeds.gov.uk