Businesses encouraged to be there for RLWC2013 in Leeds

Local businesses are being urged to support the next global sporting event when it arrives in Leeds next month.

Rugby League World Cup 2013 (RLWC2013) kicks off at Millennium Stadium in Cardiff this weekend (26 October). The tournament is only the eighth world cup event ever to be held in this country – and it arrives in Leeds in three weeks’ time with two high profile games being played at Headingley Carnegie Stadium on 8 and 15 November.

In total RLWC2013 is expected to bring economic benefits to the UK of between £30m – £50m. Around 500,000 people will attend the games, which will be broadcast in over 120 countries attracting around 20million viewers worldwide. As one of the host cities, this provides a major tourism opportunity for Leeds.

The leisure and hospitality business sector is already seeing benefits. Hotel deals worth over £250k have already been achieved as a result of teams staying in the city during RLWC2013 and the Festival of World Cups in July. This will increase as local and international fans of rugby league arrive to watch the matches in November. Local hotels, bars and restaurants are being encouraged to offer deals, discounts and special promotions for visiting fans to help create a buzz and awareness of the games being played in Leeds. To have offers listed at no cost on the Visit Leeds website, which is the main visitor information site for the city, businesses can send their details to info@visitleeds.co.uk

There are other ways for businesses to get involved in RLWC2013. The Day to Remember scheme is an opportunity for organisations to contribute to their corporate social responsibility policy. Through joining the scheme, companies can donate money to give groups who would not normally be able to attend – nominated charities, local community projects, local schools or families from deprived areas – access to rugby and to world class sport here in Leeds. In return businesses will get some great PR opportunities and brand awareness linked to the tournament. For more information visit http://www.leeds.gov.uk/council/Pages/A-Day-to-Remember.aspx or email leedsrlwc@leeds.gov.uk

Companies can support the matches in Leeds by organising for groups of staff to attend. Organisations that buy more than 50 tickets qualify for 50% discount, which means the cost of 50 staff attending a game would be only £375.

There are also corporate hospitality packages available to suit all budgets, so companies can give their staff the chance to rub shoulders with rugby league legends past and present. For more information visit http://www.rlwc2013.com/world-cup-hospitality

Councillor Lucinda Yeadon, executive board member for leisure and skills said:

“We are immensely proud to be a host city for this major tournament, which offers fantastic tourism opportunities for Leeds whilst putting us firmly on the world map for hosting sporting events.

“I want to really urge the local business community to get behind it to make the Leeds offer a fantastic one for every person that visits as part of this tournament. With other games being played around the region, we have the potential to benefit from those as well as the two matches being played in Leeds; it really is a fantastic opportunity."

Gary Hetherington, chief executive of Leeds Rugby said:

“We recently hosted a dinner to help raise the profile of Rugby League World Cup 2013 within the business community in Leeds and we were delighted with the response.

“We are fortunate at the Rhinos to have the backing of a large number of fantastic partners who regularly enjoy our great hospitality on Friday nights at Headingley Carnegie. The New Zealand v Papua New Guinea game has really captured the public’s imagination and with Sonny Bill Williams set to play for the World Champions, it will be one of the must see events of the year in Leeds.”

Reigning world champions New Zealand take on Papua New Guinea on Friday 8 November, and are also basing themselves in Leeds for most of the tournament. The tournament’s first quarter final game will also be played at Headingley on Friday 15 November.


Additional info

A fantastic incentive is on offer when buying tickets for the games in Leeds. When a ticket to one of the games is purchased, a ticket for the second game is then available to buy at half price. Ticket prices start at just £10 (£5 concessions) for group games and quarter-finals.

Tickets are available from the ticket office at Headingley Carnegie Stadium and the Leeds Visitor Centre at Leeds Railway Station, the opening hours of which are Monday 10am - 5.30pm, Tuesday to Saturday 9am - 5.30pm, Sunday 10am - 4pm. For more information please visit the website www.visitleeds.co.uk, email tourinfo@leeds.gov.uk, or telephone 0113 242 5242.

Tickets can also be purchased by visiting www.rlwc2013.com or by calling the 24 hour Ticket Hotline on 0844 847 2013.

For media enquiries, please contact;

Claire Macklam, Leeds City Council press office (07712) 214223

Email: claire.macklam@leeds.gov.uk