Businesses asked to ‘foster’ an advert to help recruit more foster carers

Leeds businesses are being called upon to help in a
recruitment drive to attract more foster carers to look after some of Leeds’
most vulnerable children. 

As part of a major campaign called Foster4Leeds, Leeds
City Council has launched a new initiative to involve businesses and other
organisations in encouraging more people to consider becoming a foster carer.

The ‘Foster a Banner’ campaign has been launched to
spread the message to as wide an audience as possible and encourages local
organisations, companies and website owners to ‘foster’ or ‘adopt’ a banner
advertisement, and place it on their own websites.

Each organisation or individual can download an
online ad in a range of sizes and then upload it to their site.  The advertisements can be ‘fostered’ for as
long or as short a period as deemed appropriate.

Leeds City Council urgently needs more local
authority foster carers to make a real difference to the lives of children and
young people in the city.  There are
currently over 1430 children in the care of Leeds City Council, but there are
not enough foster carers to look after them all.

Through Foster4Leeds, the council is now asking
website owners to spread the word for those children across the city that are
in real need of a safe and loving home.

Councillor Judith Blake, executive member for
children's services said:

  “To achieve
our ambition to become a Child Friendly City we need businesses across the city
to get on board and show their support. What better way than helping us recruit
some top class foster carers for children who need a safe and loving home.

“This campaign is an innovative idea to get this
important message to as wide an audience as possible and a way the city’s businesses,
organisations, website owners and bloggers can do their bit for children in

Leeds children’s services has set itself the
ambitious target of recruiting 200 new foster carers over the next two years to
meet the needs of its looked after children population, replace retiring foster
carers and reduce the use of private agencies.

There is currently an urgent demand for carers who
can foster babies and young children; these carers need to be able to foster
full time, be non-smokers and have a spare bedroom. 

There is no such thing as a typical foster carer. Leeds
City Council welcomes enquiries from people of all religions, races, genders
and sexuality.  Foster carers can be
married, single, in a relationship, divorced, widowed, employed or unemployedFoster carers
sometimes work part-time or full-time, however working arrangements must be
child and family friendly.

The council has two dedicated fostering support teams
and carers have access to professional training and qualifications.  There are also opportunities to diversify
into other childcare work. 

By working for Leeds City Council carers will help
ensure all the available funding for fostering goes towards children and young
people and that Leeds children are fostered in their home city, which at times
can help them remain in their local school and community. 

Organisations, businesses, sports teams, bloggers and
any web site owners in the region can learn more and easily download their
banner here: http://fosterabanner.foster4leeds.co.uk/.

The main Foster4Leeds website is at www.foster4leeds.co.uk  providing information and guidance for those
interested in becoming foster carers or adopters in Leeds.

In addition, Leeds City Council has recently launched
social media profiles for Foster4Leeds:





For media enquiries,
please contact:

Emma Whittell, Leeds
City Council press office, on (0113) 2474713